Econsultancy and cScape launch 4th Annual Online Customer Engagement Survey

The 4th Annual Online Customer Engagement Survey has gone live. A report detailing the findings will be published by Econsultancy in partnership with full service digital agency cScape in November 2009.

The report has established itself as the definitive guide to successful customer engagement, and looks at how leading businesses are deepening customer relationships. All survey participants will get a free full copy of the final report (normally £150 / $195) prior to its sale via on the Econsultancy website later this year.

This year’s research examines strategies and tactics for effective customer engagement, with a particular focus on how companies are using social media and mobile to drive engagement. 

Previous research showed that only 5% of companies have a customer engagement strategy which embraces the mobile channel. While many companies understand that customer engagement is important, they are still unsure about how to implement a coherent and practical plan of attack. 

Fewer than half of organisations surveyed in 2008 (45%) had a defined customer engagement strategy in place. Richard Sedley, Director of cScape’s Customer Engagement Unit, commented: “Effective customer engagement can make a huge positive difference to a company’s bottom line, something that no marketer can ignore in this economic climate. The Annual Online Customer Engagement Survey and Report has become the definitive guide to trends on this subject.”