Speakers, Presentations, Forum Report and Picture Gallery

 

Keynote: How companies can shift from “price to advice” and build a sustainable competitive advantage in B2B markets.

Peter Flade, Senior Managing Partner, Gallup Consulting

 

 

 

Case study - CSC:Building engagement in large B2B accounts

CSC’s journey of evolving a major global account relationship from a focus on satisfaction to client engagement.

Dorothea Gosling, Director, Marketing & Communications, CSC

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How the rules of B2B marketing are changing

Richard Robinson reveals the three shifts for the 'New Digital Imperative for Marketing' leading brands and businesses to ensure a
successful outcome and how social media and the use of video are playing their parts in changing the rules of B2B engagement.
Robinson says business success is now centred on: understanding where your customers are;delivering messages to the right point of the buying cycle;changing strategies to incorporate digital values as a main focus. The first shift is 'research to real time' insight. The
second shift is 'creative to content'. The third and final shift is known as 'push and pull'. These three shifts will help deliver competitive advantage in the long term. B2B marketing is changing, and with this change, alterations must be made to stay in the game.

Richard Robinson, Industry Head of B2B Marketing, Google

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B2B Customer Engagement – Why Cross Channel Communication is the Key

Conrad will examine how organisations in the B2B space can provide multiple ways for customers to easily communicate? Given that it’s never been more important to be transparent in communication with customers - providing multiple methods for customers to easily communicate directly with you is critical.

Conrad Simpson, Territory Manager UK & NI , Interactive Intelligence

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Case study - Carbon Trust: Driving B2B engagement and action in the networked age to solve one of the biggest challenges of our time

Realising the potential of offshore wind and marine energy is probably one of the biggest engineering challenges the world faces today and my case study gives a brief insight into how a multi-channel approach including Twitter, Linkedin, partnership and
affinity marketing, face-to-face engagement and traditional media brought engineers from around the world excited and focussed
on meeting this challenge.

Simeen Kadi, Group Head of Marketing, Carbon Trust

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The hidden value of the marketing budget

As B2B marketers are now tasked with being revenue contributors, they must overcome the challenge of tracking where the revenue comes from as they invest their budget across multiple marketing channels. In this session, Mody reveals how, using demand generation best practices and by monitoring digital behaviour, analytical data, and attribution models, marketers are now able to gather a level of marketing intelligence that shows channel-specific ROI.

Parin Mody, Global Director, Business Development, mardevdm2

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Case study, Metro Bank: How Metro Bank is placing customer service excellence at the heart of its B2B engagement strategy

Anthony Thomson, Chairman of Metro Bank Metro Bank launched in the UK last summer with customer focus and service excellence at the very core of its business strategy.Chairman Anthony Thomson tells us how the bank is using customer commitment as a key competitive differentiator in a sector that is not universally known for putting its customers first.

Anthony Thomson, co-founder and Chairman of Metro Bank

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Chairman's Report: B2B Customer Engagement Directors Forum – how the rules are changing

Steve Hurst, Chairman & Editorial Director, Customer Engagement Club and Customer Engagement Magazine

 

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