Linking employee engagement to the bottom line

Modern Survey in introducing a comprehensive research-based Employee Engagement Model, which it claims to be a unique system for measuring and boosting engagement that highlights impact on the bottom-line.

As bleak market conditions continue to take their toll, many business leaders are feeling the need to drive up human capital efficiencies. Since an engaged employee can be described as an employee that is willing to put in extra effort in order to get their job done, it's no wonder so many professionals across the board are talking about employee engagement.

Author and former General Electric CEO Jack Welch has written extensively on the topic. Time Magazine even wrote a feature article about it ("The Rage to Engage", 4/17/08). But with all the talk that's out there, it is important to get the fundamentals right, and that means more than just accurately measuring employee engagement levels, but measuring how well your organisation is able to turn that engagement into real business results.

Modern Survey is taking a more holistic approach. Combining state of the art proprietary survey technology, a comprehensive research-proven engagement model, and a dynamic team of experienced consultants and client services experts, Modern Survey helps organisations execute flawless employee engagement assessments that measure the most integral factors in determining how to boost employee engagement levels and leverage the results to achieve business objectives.

Using a survey of 45 core items, the model measures five fundamental dimensions that the organisation’s research has indicated to be key drivers of employee engagement throughout a wide variety of industries and organizational settings. Additionally, Modern Survey measures crucial aspects of the supervisory/managerial climate that contribute to these drivers amplifying or reducing employee engagement levels.

Most business leaders would agree that having an engaged workforce is the right prescription for success. But engagement alone won't increase customer satisfaction, market share, profitability, ROI and sales growth if your employees don't have the necessary capabilities and direction to perform. To perform at peak levels, employees need to be provided the necessary tools, resources and training, and to have their energies and efforts aligned with the company's priorities and overall mission. Seeing the whole picture is key to Modern Survey's approach to employee engagement.

With this in mind, the Employee Engagement Model also measures the critical Performance Enablers that our linkage research studies have repeatedly identified as being strongly related to actual business.