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Social Media & Marketing

Governments have multi-channel customers too

White paper details how proven Web 2.0 and social networking technologies enable governments to increase transparency, participation and collaboration

FreeBalance, the world leader in government resource planning (GRP) software solutions designed exclusively for the public sector to accelerate country growth, has released a white paper titled "Embracing Government 2.0: Leading Transformative Change in the Public Sector". It outlines the skills needed to lead government social collaboration.

This white paper is co-authored by Government 2.0 thought leaders Martha Batorski, Director at Grant Thornton, and Doug Hadden, Vice President of Products at FreeBalance. "Government 2.0 is driving transformation in transparency, participation and collaboration," said Doug Hadden, Vice President of Products at FreeBalance. "Our vision is that knowledge management and collaboration are integral to Government Resource Planning."

The FreeBalance - Grant Thornton paper encapsulates the essence of a series of articles from the FreeBalance Sustainable Public Financial Management blog to respond to a growing demand among Grant Thornton clients for greater clarity on what leaders need to do different to successfully transition to Government 2.0. Articles about Government 2.0 received substantial interest and attention from social enterprises and the broader public financial management community.

The white paper shows how to employ effective change management skills in the emerging Government 2.0 open environment and describes the new skills and mindsets government leaders need to adopt to address the many, emerging new challenges they face.


 

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