Integration and engagement name of the Genesys game

Alcatel-Lucent is bringing together two of its solution portfolios - Genesys and the Enterprise - as part of a major effort to expand its Dynamic Enterprise vision and increase its market reach

By bringing together both its Genesys call centre activities and its Enterprise product lines, Alcatel-Lucent claims it will deliver a powerful integrated suite of solutions that will feature an expanded set of offerings and broaden the company's vision for the Dynamic Enterprise.

Alcatel-Lucent's evolved Dynamic Enterprise vision provides leading enterprises with a path for building sustained strategic differentiation by interconnecting their networks, people, and processes and harnessing the connected knowledge of their customers, employees, and partners.

This new stage in the company's Dynamic Enterprises approach brings a new method to enhance 'collaboration' with cross-channel 'conversation' - as well as enhancing employee and customer conversation management, over time and across any media, in a more Web 2.0 approach. This new approach augments employee interactions amongst themselves and between companies and their customers. Specific solutions will be unveiled later in the year.

This new approach also focuses on taking the enterprise communications platform, driving it to a more software-based architecture, and making it open to third party developers to create new mashed up services and applications.

As a first proof point of this new Dynamic Enterprise strategy, Alcatel-Lucent today unveiled at VoiceCon a new Smart DeskPhone.In addition to being a best-in-class telephony platform, the Smart DeskPhone features an open API developer platform, multimedia communications capabilities, and Web applications which together enable the creation of personalized mashups or industry-tailored applications.

'Our vision for Dynamic Enterprise elevates the notion of conversation to be in sync with the way people are now communicating across multiple devices and time,' said Nicolas de Kouchkovsky, Chief Marketing Officer for Enterprise Applications, Alcatel-Lucent.