Indian outsourcer to enter the UK market  

Indian outsourcing company Aegis is opening its first European call centre in Manchester reversing a trend that has seen British companies outsource customer services to India and other locations in Asia

Aegis's global chief executive Aparup Sengupta said: "Our strategy is to ensure that people calling our centres get an excellent experience, and we think that generally, the best way to do that is to have a strong onshore presence, rather than having centres offshore."
Aegis, which is part of the privately owned Essar Group conglomerate, said it would create 600 jobs at the new centre when it opens later this year.

The group, which employs more than 50,000 people in 50 locations worldwide, said it planned to open more centres in continental Europe in the next two years.

The multi-billion pound outsourcing market in the UK is expected to see significant growth in the future. Businesses in a variety of industry sectors, both public and private, are increasingly looking for efficiency improvements across all their operations, which is opening up fresh opportunities for skilled outsourcing providers.
 
Unlike many outsourcing companies, Aegis focuses on serving customers from service centres based in their own markets and employing people from that culture, rather than on offshoring services to customer centres overseas. This is reflected in its philosophy of citizens serving citizens
 
Aparup Sengupta, Global CEO and Managing Director of Aegis, said:  we are delighted to be launching our European presence with a new customer centre in Manchester.  Our strategy is to ensure that people calling our centres get an excellent experience, and we think that generally, the best way to do that is to have a strong onshore presence, rather than having centres offshore. This approach of setting up greenfield centres in our target markets will be at the heart of Aegis’s plans to further expand in other European countries.
 
 Aegis offers a full range of tailor-made solutions to clients, spanning customer facing and back office functions. These range from customer acquisition and retention activity, order processing and loyalty management through to finance, accounting and human resources processing, as well as technology and shared services.