John Lewis aims to recreate in-store experience online

With thousands of comments from both customers and John Lewis's own experts going live on johnlewis.com, the UK’s favourite store says it is bringing the shop floor service and advice it is renowned for to life online

Close on 100 John Lewis partners (employees) have been using their product knowledge and expertise to help ensure customers buy the best possible product for their needs. In addition, customers have been busy rating products they have purchased and adding their own comments.
 "As a multichannel retailer it is a challenge to recreate the in-store experience online. We have already introduced made-to-measure services, 'how to' videos and buying guides, and the launch of product reviews is a really exciting next stage," said Andrea O'Donnell, commercial director for John Lewis. 

 "We have also approached customers as they are really keen to interact with us and we're thrilled that so many have shared their views. This has enabled us to launch with over 25,000 reviews which will benefit other customers. 

 "We are always looking for new ways to find out what our customers think of our products and services and our buyers are excited about being able to receive real-time feedback. We will be acting on what customers say, be it positive or negative."
 The retailer is hoping to have 130,000 reviews by the end of the year with new comments coming from both customers and partners.