Serving up a new dose of online engagement

EPiServer, which claims to be the world’s fastest growing provider of platforms that drive online engagement is launching  EPiServer Commerce. With this launch, the company is challenging companies in the retail and B2B vertical markets to rethink the way they currently engage customers as they sell online.

EPiServer advocates a complete, integrated e-commerce platform of content, commerce, community and communications, that helps businesses create online relationships with customers, to better understand customer behaviour and identify improvements to visitor processes that seamlessly turns website visitors from “browsers” into “buyers”.

Today, more than 9,500 websites worldwide use EPiServer, and, every day, two new sites built using EPiServer go live. The company partners with more than 450 partners (digital agencies) around the world to build collaborative and engaging websites. In adding this e-commerce solution to the EPiServer platform (which also includes Web Content Management Systems (CMS) and community building social software), EPiServer has partnered with customers such as Haglofs to help them build their product catalogue and realise an integrated approach to online customer engagement.

“As a leader in outdoor equipment, it is crucial for our customers and resellers to identify and engage with our brand in a personal way. Our plan is to expand our site from content and the popular “My Gear” tool, to deliver a unique online experience,” said Nicolas Warchalowski, Marketing Director at Haglofs. “The next step in our partnership with EPiServer and our integration partner Cloud Nine is to upgrade our product catalogue. We have found the EPiServer platform to offer flexibility and a cost effective way to meet our visitors’ needs.”

“Ask yourself is your online shopping experience today any different than it was five, even ten, years ago? In most cases, the landing pages are static, there’s limited interaction with fellow shoppers and the checkout process remains complex,” said Martin Henricson, CEO of EPiServer. “We help our customers take a closer look at streamlining the checkout process, serving up more personalised content and offers, integrating better service and making the buying process more social. All these steps lead to the type of business results that our customers demand.”

Combined with the extensible EPiServer CMS content management system and EPiServer Community platform, .NET web developers can rapidly build and deploy state-of-the-art online stores, including multi-language, multi-currency, and multi-channel capabilities. Marketing tasks are streamlined through a single easy-to-use interface and new capabilities to correlate visitor feedback and experience with store operation and order status, at every step of the process.