You can’t get better than a Kwik Fit online engagement contract

Kwik Fit Insurance, one of the UK’s leading insurance intermediaries, has signed a contract with conversion management expert, Maxymiser, to improve online customer engagement and provide scientific proof of winning Web content.

Maxymiser will be providing a broad range of services including multivariate testing, visitor segmentation and personalisation, all of which enable Kwik Fit Insurance to make iterative changes to its Web site.
By working with Maxymiser, Kwik Fit Insurance is able to take a customer-centric approach to Web site design and refreshment, where changes to page layouts, sequences and content can be trialled on real customers in order to identify the most effective variants that encourage customers to spend more time on the site and make a purchase.
Maxymiser have a unique segmentation and personalisation capability which will enable us to present products and promotional offers to visitors based on a user’s known preferences

Michael Lynch, Kwik Fit Insurance “Maxymiser removes the uncertainty from our Web development plans, by giving us the ability to undertake multiple concurrent testing with real customers, all within a tightly controlled environment,” said Michael Lynch, head of e-commerce and marketing at Kwik Fit Insurance. “We are then able to analyse the results of the tests and make informed decisions about Web site refreshment, based around scientific evidence rather than guesswork.

"By regularly testing the effect that changes to Web pages have on our audience, we can see if what we think is a positive change actually works in reality. This gives us complete confidence that each time we roll out a change to the Web site it is actually helping us to maximise conversions of online visitors to paying customers.”
“We evaluated most of the major conversion management suppliers, but Maxymiser stood out as the right partner for us,” added Lynch. “They have a market-leading technology platform which is quick and easy to implement, meaning we can now trial thousands of slightly different Web site variations in a live environment in just a matter of days."
Initially, Kwik Fit Insurance will be working with Maxymiser to optimise the quotes results page of its Web site, test audience reaction to different marketing messages as well as improve the overall usability of the site. Moving forward, the company is also looking to maximise cross-sell opportunities by delivering highly personalised Web content to visitors.