Customer Relationship and Engagement Training

We run tailored training events and courses for everyone including sales, call centre staff, and IT. We believe that customer marketing  and service is a business discipline, not a function, and that everyone should know the basics. Our tailored in-house course cover the following areas, and are designed around your aims and business issues, using current projects from your own organization as well as external case studies and the latest research:-

• customer experience
• customer engagement 2010
• customer insight
• becoming a business analyst
• in-house marketing research
• customer value chain  and customer strategy development

 The aim of the courses is to support change in the organization, so that what has been learnt can be put into practice. All our courses are built around practical exercises for effective learning, and use techniques for decision makes and collaboration that can be adopted into the organization.

 

White Papers, Public Relation Articles and Blogs

We write white papers,  based on original research,  to explain leading edge business practices and ideas which will help your clients develop the skills they need for customer centred organizations.  The white papers and articles are excellent sales, service and public relations collateral for your company.  We, can also turn the papers into other output on mixed media such as podcasts, video for the website, and webinars.  We also offer a corporate blog writing service, based on interesting nuggets of information on a topic relevant, and helpful, to your customers.

 Our aim is to break away from the stiff, jargon ridden writing so prevalent today and write something fresh and creative - so that it will be read and enjoyed.

  

Customer Engagement Workshops, Roundtables and Facilitation

Need to bring new ideas into your organization, to share new thinking and get buy-in to making changes?  We offer a facilitation workshop service, for inter-departmental decision making, customer co-creation session, board level buy-in and public sector consultations.  We have a range of engaging techniques to explore your issues, from the initial divergent thinking stage, to the final convergent thinking wrap up. We are practiced in ensuring we have captured all views, and downplaying tension and politics. We work with you beforehand to ensure we understand objectives and group dynamics, and write a final report on the output.

For more information please contact Chris Wood chris@ictcomms.com and  + 44 (0) 1932 341828