The link between profits and customer experience exposed!

New mid-summer book launch offers Customer Engagement Club members a guide for corporate profitability through customer experience delivery

 According to Lior Arussy, author of Customer Experience Strategy: The Complete Guide From Innovation to Execution, lowering prices to gain or retain customers is the ‘easiest-worst mistake’ an executive can make.  “It’s logical – if not enlightened – to think that lowering prices will increase the customer base,” Arussy says.

 “Of course customers like lower prices but they prefer competitive prices from a company who deliver great value.  Make them feel like they’re getting amazing value and price point shopping becomes a non-issue.” 

 Customer Engagement Club members can experience firsthand a successful and profitable Customer Experience Strategy. Meet the author at a special book launch event June 21, 2010 2:00 – 5:00 pm at the  Hilton Metropole London , 225 Edgware Road , London W2 1JU.

 You are promised an exciting and insightful session with Lior, exploring the latest trends in customer experience and how you can successfully make them actionable in your organisation.

• Collaborative experiences and social media – a new perspective and guidelines for implementation
• Key success factors for launching a customer experience strategy
• A customer case study: “How we transformed negative 31 NPS into positive 54 NPS in 12 months”

 The event will include with a drawing for free participation at the next CEM Certification programme later this year (a £1,250 value).

Please RSVP promptly to gerry@strativity.com