Social Media going on Stream

With increasing number of consumers looking to use Social Media in their interactions with organisations Stream is joining the growing list of vendors offering applications to satiate the marketplace

Stream Global Services a premium, global business process outsource (BPO) service provider specialising in customer relationship management services for Fortune 1000 companies, has announced the availability of its social media service offering, combining Stream's expertise in customer relationship management with a focus on the emerging social media market.

Stream's service offering provides clients a multi-faceted approach for actively and directly engaging with their customer base across a multitude of social media, thereby creating a truly personal and interactive customer experience.
According to a recent white paper by research firm Yankee Group, 70 percent of consumers surveyed want to leverage social media sites for real-time availability of technical and customer support.

As part of Stream's offering, social media professionals actively monitor a variety of social media - including websites, blogs, forums and message boards - and respond to customer support and product information needs. As a result, Stream provides its clients with timely consumer feedback, real-time market trends, and potential revenue generation opportunities.

Stream's social media offering may be combined with other communications services - such as its voice, chat, email and data analytic services - to create a fully integrated and comprehensive solution that drives customer satisfaction and increases overall brand loyalty.

Stream also offers programmes specific to providers of online communities. Additional features are under development for future release.
 Social Network Monitoring: active monitoring of websites, blogs, forums and message boards to identify real-time consumer and market trends.
 Engagement and Response: real-time, personal interaction with client customers across an unlimited number of social media, including providing client news and promotions updates, responding to customer information requests, and correcting misinformation and/or addressing customer dissatisfaction drivers.
 Revenue Generation: proactive identification of incremental sales and/or market promotion opportunities by leveraging intelligence garnered from market and consumer trend analysis.

"Today's consumers are increasingly turning to the virtual community and social networks for support and information on products and services they use every day. To address this shift in consumer behaviour, Stream has created a unique business model to service both B-to-C companies, as well as the ever-growing social media content providers," said Scott Murray, Chairman and CEO.

"By providing a platform for actively engaging with this growing customer base, Stream helps our clients build enhanced long-term customer value and ultimate brand loyalty, and for social media clients, maintain high levels of security protection" he added.