Social Media & Mobile Engagement Directors Forum, 3rd March, London, 

'How to create strategies and operations for social media and mobile devices which drive business performance and improve customer and employee engagement'. Speakers include: Facebook, Linkedin, Course Director for Social Media at Chartered Institute of Marketing, Gallup Consulting, Case studies: Eptica/Facebook, Nectar, Barclays. Free to attend for customer engagement and employee engagement professionals.

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Social engagement all the rage
Alcatel-Lucent brings next generation customer conversations to the enterprise with context based social engagement

Feature: Customers turning increasingly to social media for service
A Nielsen Online survey finds that the average online user spends 66 percent more time on social network and blog sites per week now than a year ago. Simon Angove CEO of GMT Corporation reports

Twitter takes off at Gatwick
As part of its brand relaunch, London’s Gatwick Airport is integrating Twitter directly into its customer service strategy.

Time to engage the customer head on

Improvements in consumer packaged goods (CPG) sales and marketing used to simply mean spending more money through advertising and promotion to achieve the desired lift, but a white paper from Carlson Marketing suggests that there might be trouble in this particular marketing paradise.

Companies falling behind their customers on social networking

New study finds chasm between consumer expectation and company engagement when it comes to social media and networking

Social media reshaping customer engagement

There has been a major change in the way consumers listen to and engage  with brands, with only 5% overall (4% in the UK and 6% in the US) saying  they trust advertising messages and 8% (9% in the UK and 6% in the US)  believing what companies say about themselves, according to a survey report published by Alterian.

Harvesting social knowledge for customer engagement

Anand Subramaniam looks at five key factors organisations should look at to leverage customer engagement through social media...

Now the big players are seeing the big picture

In a move which is bound to alter the balance of social media in large organisations, Salesforce.com is giving 5,000 developers...

GM - spreading the Social Media message worldwide

Using social networks for product marketing and customer service seems common these days, but employing this media to communicate...

Social media to support customer loyalty strategy

Social media is here to stay, and marketers are increasingly seeing this phenomenon as a support strategy for a one-to-one marketing model that ...

Customer engagement in a networked world

Steve Fearon, VP of CRM, Oracle EMEA, gives his top tips on how organisations can capitalise on the wealth of commercial opportunities presented by social...

Social media marketing enchancing rather than replacing email

Marketers are using social media to enhance their email marketing campaigns rather than to replace them, according to a survey of 900 ...

Governments have multi-channel customers too

White paper details how proven Web 2.0 and social networking technologies enable governments to increase transparency...

Marketers still wide of the mark on engaging customers

Many companies are failing to integrate and use their customer data to keep their marketing campaigns on target, according to new research... 

More big brands using social media to engage customers

Many large consumer brands are increasingly using social media technologies to provide customers with an exceptional experience...

 SmartFOCUS lives up to its name

Marketing software company launches new ‘one-to-many’ social network marketing tool aimed at understanding and increasing customer value...

Digital marketing budgets up 17% in 2010

Companies are expecting to increase their digital marketing budgets by an average of 17% during 2010, according to research by Econsultancy and ExactTarget...

Google enters online engagement fray

Google’s new social networking service Buzz faces uphill battle with Facebook and Twitter...

Five social media predictions for 2010

Gartner predicts social media will replace email as primary business communication tool within five years...

Social media marketing on the radar

Two in three marketers say they will be spending on Social Media Marketing this year as influence spreads...

Social media marketing to grow in 2010

Most marketers are planning to invest more in social media during 2010, but are struggling to find the time and resources to manage...

Microsoft is all a Twitter on social networking sites

The Microsoft CRM Social Networking Accelerator for Twitter allows business professionals to monitor and analyse customers’ conversations...

Social media channels revolutionising organisations relationship with customers

Alterian the leading international integrated platform provider has announced the results of a recent research study revealing ...

Move towards virtual contact centres to improve customer engagement

An alliance between Cisco and salesforce.com designed to move all technology elements of customer service operations....

Social media reduces customer experiences obstacles 

As 5,000 consumers say Customer Experience is more important than lower prices, social media offers change at speed. Forrester research...

Business case for social media

Customer Service Social Media initiative reduces customer support costs and enhances customer insight...