Penguin tops of the Twitter league table

Agency @sutrodigital has come up with a league table of UK organisations based on how many followers they have on Twitter  a sure sign of the increasing ubiquity of the social media medium

Over the past couple of years, Twitter has grown into a mature social media channel for brands. It is an avenue through which brands can inform followers about events and new launches, as well playing a key role in customer relations’ strategies.

Some brands even operate with several accounts in order to meet the needs of its followers. For example, e-commerce Goliath ASOS operates across four Twitter handles namely the official ASOS chat; live customer care; latest vacancies; and service updates.

We have been researching which UK brands – or UK divisions of a brand – are doing well on Twitter. Some sectors, such as fashion, contain Twitter accounts with a large following. However, surprisingly, we also discovered that many well-known UK based brands do not have as high of a following as one would have thought, with many not reaching over 10,000 followers.

1.Penguin Books @PenguinBooks (143,353)
2. Topshop @Topshop_Tweets (101,133)
3. Burberry @burberry (64,506)
4. Net-a-Porter.com @netaporter (58,259)
5. ASOS @asos (57,655)
6. Comparethemarket.com @Aleksandr_Orlov (41,554)
7. Lush Cosmetics Ltd @lushltd (32,124)
8. O2 @O2 (31,274)
9. Innocent Drinks @innocentdrinks (31,087)
10. British Airways @British_Airways (24,396) 
11. Waterstones @waterstones (18,606)
12. Virgin Atlantic @VirginAtlantic (18,046)
13. Selfridges @selfridges (18,055)
14. Vodafone @vodafoneuk(16,973
15. Nando’s @Nandos_Official (15,925)
16. Visit Britain @visitbritain (15,101)
17. Heathrow Airport @heathrowairport (14,983)
18. Virgin Media @VirginMedia (14,579)
19. New Look @NewLookFashion (13,055)
20. Firebox.com @firebox (11,752)
21. Westfield London @westfieldlondon (11,557)
22. Lovefilm.com @lovefilm (11,349)
23. Dell Small Business News @DellSMBnews (10,775)
24. Lastminute.com @lastminute_com (9,507)
25. Topman @topmanuk (9,388)
26. Samsung @samsungukmobile (9,015)
27. BT @BTCare (8,223)
28. Asda @asda (8,114)
29. H&M @hmunitedkingdom (7,688)
30. Harvey Nichols @harvey_nichols (7,461)