Alterian gives a non PC alternative

Technology leader Alterian has joined forces with bemoko Consulting an expert in mobile web development and software, to rapidly deploy scalable, user friendly website experiences to the burgeoning community that does not access the web via PCs.

Together, the companies say they will help marketers and agencies quickly and easily move more of their business initiatives onto the mobile web.

The partnership addresses key pain points that organisations face today, namely how to support the growing population of mobile users through a compelling mobile experience, without over stretching the marketing departments resources and budgets even further whilst at the same time tackling the shifting sands of new mobile devices, formats and operating systems. The joint Alterian and bemoko offering is a solution to this dilemma based on three pillars:

- Alterian Content Manager, the Alterian web content management system that allows instant updating of dynamic content on any channel (web, mobile, social media, email), without the need for any technical knowledge

- bemokoLive, the bemoko platform that instantly identifies over 12,000 mobile devices and then delivers content specifically targeted and tailored to that device’s capabilities

- Expert services from bemoko and Alterian to ensure organizations develop lasting business benefits from their mobile initiatives

Arjen van den Akker, product marketing director of Alterian’s Web Content management division, comments, “Every organiSation has recogniSed the fact they cannot do without a website. In 2011 we will see companies realize they cannot ignore mobile any longer either. We are excited about our joint proposition with bemoko as we can now help organiSations build a compelling mobile presence in one go, instead of them having to build bespoke mobile applications or templates for each and every device separately. This is a huge differentiator that yields significant competitive advantage”.