New offering deigned to transform multichannel customer experiences

Adobe Systems is launching a Digital Enterprise Platform for Customer Experience Management. The platform is designed to enable enterprises to build immersive, multi-channel digital interactions for today’s social and mobile customers.

In what it describes as a significant milestone in the delivery of its CEM vision, the new offering by Adobe gives enterprises the ability to bring together marketing and IT to deliver engaging, authentic solutions that increase brand loyalty and bolster competitive differentiation.

Additionally, Adobe is delivering a new set of Customer Experience Solutions, built on the Adobe Digital Enterprise Platform, to help marketers and line of business executives drive personalised, targeted connections and campaigns both online and offline. For IT organistions, the platform helps to optimise customer interactions across all lines of business. With this comprehensive offering for both marketing and IT, enterprises can now drive transformation of customer experiences for acquisition, retention, and brand advocacy.

Adobes new offering is a modular, open, standards-based platform for delivering engaging digital solutions across social, Web, mobile, and print channels. It provides enterprises a unified foundation to make, manage and deliver multi-channel digital experiences. Additionally, it includes integration with the Adobe Online Marketing Suite to optimise digital marketing campaigns and personalised digital experiences across all marketing, sales and service delivery channels.

Rob Tarkoff, senior vice president and general manager, Digital Enterprise Solutions, Adobe  says: “The ability to deliver superior customer experiences has become the imperative in achieving competitive advantage. The Adobe Digital Enterprise Platform provides a complete foundation for enterprises to truly engage with customers at every point of interaction, through solutions that are easier to use, more effective and productive, and more apt to delight the customer and promote brand loyalty.”