Social content hub to create single customer view?

K'nex-us Social Content Hub says it helps companies create a single, consumer facing destination for video, podcast, image and document assets to engage users, with integrated social interactions to make content more powerful, credible and trusted.
  
  Knexus, a leader in SaaS solutions to make content social has announced the pre-launch of its new K’nex-us Social Content Hub. The Hub helps companies create a single, consumer facing destination for video, podcast, image and document assets to engage users, with integrated social interactions to make content more powerful, credible and trusted.

“The stratospheric rise of social media players such as Facebook and Twitter means companies need to generate more content and make it engaging, collaborative & viral to meet their marketing objectives. Marketers have embraced Facebook, Twitter and YouTube, but as they’re become more sophisticated with social, they want tools to integrate into their core business, such as online sales and lead generation, to maximise business ROI,” said Graeme Foux, Knexus CEO.

He continued, “K’nex-us Social Content Hub will help our clients build more profitable business by making their content social to enhanced customer engagement & increase sales”.

The Hub makes it easy to combine professional (company and brand) & user generated content, plus generate valuable conversations around that content. It also includes a secure control panel for companies to fully manage their content, both within the Hub and in external social networks, to customise user journeys and social functionality, moderate social interactions and measure ROI using built-in analytics.

Built on the K’nex-us platform, the release of K’nex-us Social Content Hub is scheduled for February 2011