Verint goes down the Veni, Vidi and Vovici route

Expanding on its Voice of the Customer Analytics platform, Verint has signed a definitive agreement to acquire Vovici, an industry leader in enterprise feedback management solutions

This combination will says Verint create a new category leader in enterprise solutions designed for chief customer officers, chief marketing officers, chief experience officers and other VoC executives across organisations.

As the market's most comprehensive VoC Analytics platform available, the Verint-Vovici solution will enable organisations to implement a single-vendor solution for collecting, analysing and acting on customer insights, says the company.

"This business combination will change the playing field in the market, advancing our customers around the globe through a solution designed to help them achieve their voice of the customer goals at all levels - from the contact centre through the entire enterprise," says Dan Bodner, CEO, Verint. "Combining Vovici's deep domain expertise with our actionable intelligence vision will further position us to solidify our already strong market leadership position."

"Further, the combination is a strategic move that will fill a void in the market by enabling customers to extract tremendous value from this emerging toolset for the chief customer officer," adds Bodner. "It will offer our combined customers another means to extract critical information through sophisticated enterprise feedback and robust analytics to better anticipate, understand and act on the VoC--helping foster more loyal customers and drive more profitable business outcomes."

"Generating a unified view into the customer experience is a critical enabler for every business today," says Greg Stock, CEO, Vovici. "Whether driving customer loyalty, optimising operational performance or supporting broader business transformation initiatives, the addition of Vovici to Verint's proven, market-leading solutions will greatly expand our ability to help unlock the value of customer experiences."